WHAT THIS MEANS TO YOU

YOU want…

  • more profitable business
  • to stay ahead of your competitors
  • a cogent, creative, convincing marketing plan
  • to know the optimum marketing mix for you
  • to spend just enough on marketing and no more.

You need your ideas packaged professionally by Advertising Services that include…

  • Creativity
  • Positioning
  • Copywriting
  • Brainstorming
  • Design & Artwork
  • Advert Placement
  • Media Planning
  • Campaign Creation
  • Online integrations.

The Key to Creative Advertising

Creative advertising is easy when you know how.

Over the last 24 years we have learnt a lot about where to advertise, and about creativity – things that work and those that don’t, how to brief truly creative people to a business objective.

We have distilled this experience into the ‘Meld Marketing’ process, a patented system to elicit a comprehensive brief from clients even if they have never briefed an Agency before.

When you know who you are advertising to, what they think, what they like about you, and where they look for you – Advertising becomes a matter of applied common sense and ceases to be the expensive ‘black art’ many clients [especially engineers] think it is.

Advertising that doesn’t sell or at least move customers to action is worthless, and we never forget that. Advertising is not about art, it is an investment in business.

Advertising in all its forms should be driven by a central cohesive campaign idea that is repeated and amplified by each of the media selected to showcase it, this way the sum of these parts will be much more than the whole.

…Engineering Creativity