• Look many times your real size
  • Make selling easier from a solid image 'foundation'
  • Encourage pride in 'belonging from: 
    • employees   
    • affiliates  
    • customers
  • Establish loyal band of customers who have inbuilt resistance to your competitors
  • Boost competiveness; highlight your products' strengths
  • Build brand value – the actual worth in pounds a great brand adds to the bottom line.

Achieving a New Identity – A New Brand

STEP ONE: tell us…

…about your business, its people and all you hope to achieve from your new identity or brand and we will listen and then respond to your requirements to help smoothly guide you through the process, we will take particular care to only submit ideas that are appropriate and sympathetic with your ideas for your business.

STEP TWO: choose…

…from your first set of draft design ideas to ensure that the brand philosophy and direction is correct and in line with your thinking. 

STEP THREE: agree…

…on the final design and sign off, from which you will receive your identity in various formats, full ownership and copyright access, along with a comprehensive set of brand guidelines and instructions for usage to help you get the most out of your newly designed identity. Oh, and don’t forget to get your accountants to put a value on your brand, it now has an official value in your accounts.

WARNING: remember

…your customers are cynical.

It is VITAL that you do not claim qualities you can’t in all honesty deliver. You must be able to deliver claimed brand qualities instantly, not in a years time.

This is why an Agency’s honest objective advice helps you see how you are regarded by those outside the company.