WHAT THIS MEANS TO YOU

    Options are changing daily, as are the ways that your consumers respond, meaning that whether you are dealing with brand or response advertising, your potential online is increasing daily.

    Our team provides you with the tools and expert advice to ensure you reach your audience effectively. Making media more simple, straightforward and accountable.

    TANDEM delivers your message whether it’s online or any other platform. If you’re looking for any type of digital media planning and buying service, speak to us about creating the right digital media mix for you.

    We can normally buy way below rate card, and if we do, we share the saving 50:50 with you. This ensures we are motivated to save you as much as possible and saves you some of our fee which would otherwise have to come out of your pocket.

Media Planning in the Digital Age

THE KEY TO WINNING BUSINESS

You have to know how to REACH your customers – what do they read, what do they view, when?

Media planning has never been more complex. Conventional press is still there and read by your customers, then there are ‘10s of new TV stations being added each week, and this before we have considered the ‘000s of websites that are relevant for you.

Clients need to cut through the complexity of interactive media, from design & build to planning & buying, from search marketing to mobile media, from TV and radio to print advertising.

TANDEM employs London based media planners who place millions of pounds worth of media each week and who are recognised by all the major media.

STRATEGY

To achieve consistently high results we use our a strategic media planning system which we call the ‘Meld Marketing’ process. This provides a fast but focused assessment of clients’ markets and customer insights which then lead to tailored media strategies and executions.

We work with advertisers to develop a full understanding of their markets and business objectives to then examine where they want to go. By gaining insights into the buying behaviour of key customer groups, we can then use this information to develop media strategies which can be applied across all activity and determines how media is utilised cost efficiently.

CREATIVITY

It is not often appreciated that there is considerable opportunity for creativity in media planning. Novel positions on the page, guerrilla marketing opportunities, unusual shapes, cover mounts, can all add substantially to the impact creative graphic treatment of the campaign gives.

Options are changing daily, as are the ways that your consumers respond, meaning that whether you are dealing with brand or response advertising, your potential online is increasing daily. Our team provides you with the tools and expert advice to ensure you reach your audience effectively. Making media more simple, straightforward and accountable.

Total Media Digital delivers your message whether it’s online or any other platform. If you’re looking for any type of digital media planning and buying service, speak to us about creating the right digital media mix for you.

…Engineering Cost Savings