Search Engine Marketing (SEM) and Search Engine Optimisation (SEO)

Search Engine Marketing (SEM) is an umbrella term referring to various paid for techniques for acquiring website traffic from search engines. It also includes using search engines to promote brand awareness.

Search Engine Optimisation (SEO) refers to various non-paid-for techniques that seek to improve the ranking of a website in search engine results.

Although both terms relate to the use of search engines, the skills required vary considerably.

TANDEM has comprehensive experience in both these fields and we can therefore guarantee your website will benefits from both these marketing techniques.

…Engineering Optimised Websites